How Museums Can Reach their Audience in a Creative Way?
Webinar for Museum Workers

30 June 2021

During the webinar, Ms Annemies Broekgaarden spoke about the experience of Rijksmuseum (Amsterdam, Netherlands) in raising the interest of the audience to its collections after conducting extensive renovation work in the entire museum.

UNESCO Cluster Office in Almaty continues a series of online capacity-building webinars for the museum workers from the states of Central Asia and Southern Caucases.

Theme: How to Reach your Audience in a Creative Way?

Date: 29 June 2021.

Speaker: Ms Annemies Broekgaarden Head Public and Education, Rijksmuseum, Amsterdam, Netherlands. As head, she was responsible for formulating the educational policy, plans and realization of these plans. She built an education department now consisting of 20 staff and 116 freelancers. The department offers innovative products and services for all types of (almost 2,5 million) visitors in order to make the museums collection accessible to a broad public. Since 2017 she is also responsible for Digital Learning, Academic Programmes and Diversity & Inclusion.

Previous webinars:

  • Evacuation and Emergency Rescue of Museum Collections and Objects (2021.02.11);
  • Inclusiveness in the Work of Museums (2021.02.25);
  • Travelling Exhibitions (2021.03.17);
  • Museum Labels: History, Methods and Approaches (2021.03.31);
  • Digitalization of Museums Collections and Procedures (2021.04.07);
  • The Work of ICOM Russia as a Tool to Strengthen the Museum Community (2021.04.09);
  • Digital Development of Museums and Libraries (2021.04.15);
  • Migration and Diversity as Part of Relevant Social Agenda in Museum Practices (2021.04.22);
  • Integrated Approach to Museum Inclusion (2021.05.13);
  • Textiles Conservation (2021.05.18);
  • Paper Conservation (2021.05.25);
  • Modern Multimedia Technologies that Attract, Educate and Entertain the Museum Visitors (2021.05.26).

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